Owning a Website: A Simple Guide for Non-Techies

Owning a website might initially seem like something reserved for tech experts. You may wonder if it requires extensive technical skills to manage successfully. Is that truly necessary? In this blog post, we’ll explore how accessible and manageable website ownership can be for everyone, even those without a tech background. By the end of this guide, you'll have a clear understanding of the steps needed to successfully own and manage a website, all without feeling overwhelmed.

Understanding Website Management

The term "website management" might conjure up images of complex coding and intricate backend operations. If that thought makes you wary, you’re not alone. Many people feel intimidated by the idea at first. However, here's the reassuring truth: managing a website doesn’t require you to be a tech wizard. In fact, you only need basic computer skills, such as clicking links, filling out forms, and sending emails. If you can navigate social media or shop online, you’re already equipped with the necessary skills to start your journey into website ownership.

The Reality of Website Management

At its core, managing a website involves making sure that your site is functioning properly, is up-to-date, and meets your business or personal goals. This might sound complex, but much of it can be automated or handled by professionals. The key is understanding the basics and knowing when to seek help.

For instance, tasks such as updating content, ensuring the site is secure, and backing up data are essential aspects of website management. However, most of these tasks don’t require direct involvement and can be outsourced to a reliable web specialist or handled via user-friendly content management systems (CMS) like WordPress.

The Crucial Step: Owning Your Domain Name

Think of your website as a vital business asset. Just as you wouldn’t let someone else hold the deed to your house, you shouldn’t let someone else control your domain name. Your domain name is your website's address on the internet, and owning it is paramount. Without ownership, you could find yourself in a difficult situation if you ever need to sell your business or make significant changes to your website.

How to Secure Your Domain Name

Securing your domain name is a straightforward process, and it's one of the most important steps in website ownership. You can purchase domain names at reasonable prices from providers like NameCheap or GoDaddy. You don’t need to worry about the technical aspects of your domain at this stage. The key is to ensure that the domain is registered in your name, giving you full control over your website’s online presence.

Pro Tip: When choosing a domain name, try to keep it short, memorable, and relevant to your business or the purpose of your website. A good domain name can make a significant difference in how easily your site is found by potential visitors.

After Securing Your Domain: Next Steps

Once you've secured your domain name, the next step is to bring a web specialist on board. This person will be integral to building and maintaining your website. Given their importance, it’s essential to choose someone you can communicate effectively with.

Finding the Right Web Specialist

Finding the right web specialist isn’t just about technical skills; it's about ensuring good communication and understanding. For example, if you prefer phone calls and they prefer emails, this could lead to frustration down the line. Make sure you’re on the same page when it comes to communication style and expectations.

When discussing your website with a potential web specialist, make sure to cover the following points:

• Design Preferences: What do you envision for your website's look and feel? Share examples of websites you like.

• Budget: Be clear about your budget and ask for a detailed quote. This helps avoid unexpected costs later on.

• Content Creation: Decide who will be responsible for creating content. Will you provide the text and images, or will they handle it? Clarifying this early on can save time and prevent misunderstandings.

Example: Let’s say you’re starting a small business selling homemade crafts. You might find a web specialist who excels in creating visually appealing sites that highlight products. If you’re not keen on writing product descriptions, discuss whether they can assist with content creation as part of their service.

The Importance of a Website Care Plan

A common misconception is that once a website is built, the job is done. In reality, websites require ongoing care to stay secure, functional, and up-to-date. This is where a website care plan comes in. A care plan typically includes regular updates, security monitoring, backups, and sometimes content updates. Think of it as a maintenance plan for your website, much like you would have for a car.

Many web specialists offer care plans as part of their services. It’s worth investing in one to ensure your site remains healthy and free from issues. Regular updates not only improve security but also enhance the user experience, which can positively impact your site's performance in search engine rankings.

Taking Control of Your Web Presence

Now that you have your domain name secured and a web specialist on your team, what’s next? It’s time to take control of your web presence. This doesn’t mean you need to handle every aspect yourself, but understanding the basics will empower you to make informed decisions about your site.

Understanding Content Management Systems (CMS)

A Content Management System (CMS) like WordPress can make managing your website much easier. A CMS allows you to update your site’s content, such as adding blog posts, updating contact information, or uploading new images, without needing to know any coding. Many businesses and individuals use WordPress because of its user-friendly interface and vast array of plugins that can add functionality to your site without complex development.

Example: Suppose you run a local café and want to update your menu every season. With a CMS like WordPress, you can easily log in and make these changes without needing to contact your web specialist each time.

Regular Updates and Security

Even if you’re not heavily involved in the day-to-day management of your website, it’s important to ensure that your site is regularly updated and secure. Outdated software can be a target for hackers, so regular updates are crucial. Your web specialist or care plan should handle this, but it’s good to be aware of its importance.

Pro Tip: Ask your web specialist to explain the security measures in place on your website. This could include things like SSL certificates, regular backups, and firewalls.

Making Your Website Work for You

Owning a website isn’t just about having an online presence; it’s about making that presence work for you. Whether your goal is to sell products, share information, or attract clients, your website should be a tool that helps you achieve these goals.

SEO: Getting Found Online

One of the most effective ways to ensure your website works for you is by optimising it for search engines, a practice known as Search Engine Optimisation (SEO). SEO involves using specific strategies and techniques to make your website more visible to people who are searching for topics related to your business.

For example, if you own a pet grooming business in London, you want your website to appear when someone searches for “pet grooming London” on Google. SEO involves optimising your website’s content, structure, and keywords to make this happen.

Example: Including phrases like "pet grooming London" in your website's headings, descriptions, and content can help search engines understand what your site is about and rank it higher for those search terms.

Keeping Your Content Fresh

Regularly updating your website with fresh content is another way to keep it relevant and engaging. This could be through blog posts, news updates, or adding new products. Not only does this keep your audience engaged, but it also signals to search engines that your site is active, which can positively impact your SEO.

Pro Tip: Consider starting a blog on your website where you can share industry insights, tips, or news. This not only provides value to your visitors but also helps your site rank better in search engines.

Ready to Chat About Your Website?

Venturing into website ownership doesn’t require you to be tech-savvy. By securing your domain name and collaborating effectively with a web specialist, you can own and manage a successful website. Whether you’re starting a new business or enhancing an existing one, taking these steps will put you on the path to a strong online presence.

If you’re ready to take the next step in your web journey, consider discussing your website’s vision with a professional. Whether it’s choosing the right domain name, finding a web specialist, or setting up a care plan, having expert advice can make all the difference.

Summing it up

Owning a website is more accessible than ever before. With basic computer skills and the right support, anyone can successfully manage a website. The key steps include securing your domain name, choosing a compatible web specialist, and maintaining your site through regular updates and a good care plan. By understanding these essentials, you can ensure that your website not only serves its purpose but thrives online.

If you have any questions or want to chat about websites, feel free to reach out. Owning a website doesn’t have to be a hassle—it can be an empowering experience that opens up new opportunities for you and your business.

Kevin

P.S. We build website care into our hosting for one low monthly cost. It’s all about making it easy for you to own a website, with no hassle and all the benefits!