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Let’s be honest – there’s nothing more frustrating than pouring time, money, and energy into your website, only to find it’s buried on page 7 of Google, lost in a digital graveyard
I'm just going to say it straight: your website is basically your shop window in 2025. Except it's not just a window – it's also your receipt book, your brochure, your business card, and frankly, it's doing the talking when you're not in the room. And that matters more than you might think.
Picture this: a customer is scrolling on their phone, wondering whether to book a painter, hire a cleaner, or finally sort that leaky boiler. They stumble across your business online and within seconds they’re comparing you with three or four others. What makes them pause?
1999 Called, It Wants Its Website Back Running a small business isn’t easy. You’ve got customers to serve, jobs to finish, invoices to chase, and somewhere in between all that, you’re supposed to find time to keep your website up to scratch.
Let’s be honest: most days you’re not thinking about your website. You’re thinking about getting the job done, answering messages, finding the Allen key that vanished into thin air, and figuring out what on earth to make for tea. The site? It hums along in the background… until it doesn’t.
Picture this. You’re walking down your local high street on a Saturday morning. Two shops side by side. One has sparkling windows, a clear sign above the door, and a neat display that makes you want to wander in. The other? Dusty glass, half-peeled posters, and you’re not even sure if it’s still open. Which one do you step into?
magine this: you’re sitting at the kitchen table with a cuppa when your boiler packs up. A neighbour recommends a plumber. What do you do? You whip out your phone and Google them, of course.
Creating a new website can be an exciting yet overwhelming task. One of the key decisions you’ll face is determining how much content to include. Too little, and your site may look sparse and uninviting; too much, and it might overwhelm visitors.
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