How to Create Engaging Content for Your Business Website

Engaging content keeps visitors on your site longer and encourages them to return.

Here’s how to create it:

Creating engaging content is crucial for the success of your business website. When your audience finds your content captivating, they stay longer on your site and return more often. In this edition of Whiskers of Wisdom you will discover:

• How to understand and address your audience's needs.

• The power of visuals in making your content engaging.

• The impact of storytelling on audience retention.

Let's explore these strategies.

Know Your Audience

Understanding your audience is the foundation of engaging content. Identify their interests, problems, and preferences. Use tools like Google Analytics and social media insights to gather data on your visitors.

If you can't access this data (for whatever reason) think about the people you've recently completed work for. What about the jobs did you love? OF your last 10 customers what things did they have in common?

Example: If you run a tech blog, your audience might be interested in the latest gadgets, software reviews, and tech tutorials. Create content that answers their questions and solves their problems.

Tip: Use LinkedIn Polls and feedback forms to get direct input from your audience. Ask them what topics they want to see more of and what questions they need answered.

Use Visuals

Visuals can make your content more appealing and easier to understand. Images, videos, and infographics break up text and provide visual interest.

Example: A blog post about web design could include screenshots of well-designed websites, a video tutorial on creating a layout, and an infographic summarising key design principles.

Tip: Use high-quality images and keep your videos short and to the point. Tools like Canva and Piktochart can help you create professional-looking visuals.

Tell Stories

People love stories. Sharing stories can make your content more relatable and memorable. You can use narratives to show your points and connect with your audience on an emotional level.

Example: Share a customer's success story that highlights how your product or service solved a problem for them. This not only engages your audience but also builds trust in your brand.

Tip: Keep your stories concise and relevant. Use real examples and quotes to add authenticity.

Write Concisely

Keep your sentences short and your paragraphs focused. Avoid jargon and use simple language that everyone can understand.

Example: Instead of saying, "Our comprehensive suite of solutions is designed to optimise business processes," say, "Our tools help businesses work better."

Tip: Read your content out loud. If a sentence sounds too long or complex, break it down into shorter parts.

Add Value

Ensure your content provides real value. This could be in the form of useful information, practical tips, or insightful analysis. Always aim to answer the reader's question or solve their problem.

Example: A blog post on social media marketing could include a checklist of effective strategies, examples of successful campaigns, and links to useful resources.

Tip: End your posts with a call to action, such as inviting readers to comment, share, or try out a tip you've mentioned.

Creating engaging content involves understanding your audience, using visuals, telling stories, writing concisely, and adding value. By focusing on these elements, you can keep your audience interested and encourage them to return.

By applying these strategies, your business website will become a go-to resource for your audience, keeping them engaged and coming back for more.

Need help with this? Give me a call on 07816 528421

Kevin